WhatsApp offers businesses a unique opportunity to connect with customers on a platform they already trust. This platform has over 2 billion active users worldwide, with high open and engagement rates and multiple features.
Let’s explore how you can use WhatsApp service for your business…
Create a WhatsApp Business Profile
Set up a WhatsApp Business account. This app is distinct from the regular WhatsApp Messenger and has features tailored to businesses. A strong and complete business profile helps customers instantly identify your brand and ensures they can find essential information quickly.
What to include in your Profile:
Business Name and Category: Your business name should be clear, and the category should match the nature of your products or services.
Business Description: Write a concise description of your business, emphasizing what you offer and why customers should engage with you.
Location and Contact Info: Add your store address, phone number and website.
Catalogue: You can upload a product catalogue on WhatsApp Business, allowing customers to browse your offerings directly through the app.
Example:
Imagine your own coffee shop. Your WhatsApp Business profile could include your shop’s address, opening hours, a menu and an option for customers to order directly through WhatsApp.
Use WhatsApp for customer support
Offering exceptional customer support is one of the ways to build brand loyalty. It enables you to respond in real time, keeping customers happy and reducing response time, which makes customers feel valued.
How to provide Support:
Instant Messaging: Answer customer queries quickly and directly, whether about product availability, pricing or shipping.
Media Sharing: You can send high-quality images, videos or even voice notes to clarify instructions or showcase product features.
Two-way Communication: Use WhatsApp to encourage feedback and use this to improve your offerings.
Example:
A customer is unsure whether a shirt comes larger. You can send them a picture of the size chart or an image of the shirt in different sizes. This instant, clear communication can lead to a faster sale and improve customer satisfaction.
Broadcast Updates and Promotions
Broadcast List feature allows you to send messages to multiple contacts at once without them seeing each other’s responses. This is a fantastic way to send out business updates, promotions and offers via WhatsApp, ensuring you reach all of your customers efficiently.
How to Use Broadcasts Groups:
New Product Launches: Announce a new product launch with a broadcast message, including product images and a link to your website or store.
Flash Sales and Promotions: Send exclusive offers like discounts, flash sales, or coupons to customers who have opted into receiving promotional messages.
Example:
Let’s say you run a clothing store. Send a broadcast message to customers who have opted to offer a sale for a limited time. Include a link to the online store and product photos to grab attention.
Use WhatsApp for Order Management
Incorporating the WhatsApp business app into your order management can simplify your customer’s buying experience and improve operational efficiency. You can confirm orders, send payment links and update customers about delivery status all in one place.
How to manage orders:
Order Confirmation: Once a customer orders on your website, send a WhatsApp message confirming the order details.
Payment Links: If you’re using an online payment gateway, you can send customers payment links via WhatsApp to complete the transaction quickly.
Delivery Tracking: Keep customers updated on the status of their delivery. Send them tracking details so they can monitor their order in real-time.
Example:
A customer orders a gift basket from your store. After confirming the order through WhatsApp, you can send them a payment link. Once the payment is confirmed, send them a message with the tracking number and an expected delivery date.
Leverage WhatsApp groups for Community Building
Build WhatsApp business groups are a great way to engage your customers interactively. They foster a sense of community, help you gather valuable feedback and give customers a space to share their thoughts, reviews and experiences.
How to use WhatsApp :
Create Niche Communities: Group your customers into different segments based on interests.
Host Q&A Sessions: Use the group to host live Q&A sessions where you can provide valuable insights.
Customer Feedback: Engage customers for feedback on new products or services.
Example:
If you’re a beauty brand, you could create a WhatsApp group for your loyal customers. This group shares sneak peeks of upcoming products, asks for opinions on new packaging designs, and offers exclusive discounts.
How will SpaceEdge Technology help you strategize the WhatsApp services?
By incorporating cutting-edge technology into your WhatsApp strategy, you can optimize your business processes, enhance customer interactions, and drive growth.
Known for its innovative solutions and expertise in marketing services, SpaceEdge Technology leverages the most out of all by incorporating data-based strategies and improving overall performance and analytics.
We can integrate AI-powered chatbots, advanced analytics tools, CRM and e-commerce platforms with WhatsApp.
