SMO = Social Media Optimization / Search Marketing Optimization
Some call it social media optimization. Others refer to it as search marketing optimization. Either way, it is the next wave of online marketing, the perfect marriage between search engine optimization (SEO) and social media. As a business in the Internet Age, you canâ€™t exist without addressing the critical issues of online visibility and customer interaction. Thatâ€™s exactly what SMO is designed to do.
When used effectively social media can be one of your greatest assets for improving your siteâ€™s organic search results. By connecting with people in various online venues, you extend the reach of your business and increase opportunities for people to link to your main business page. Social media optimization helps connect all of your social media accounts in a cohesive, consistently branded network that points your potential customers where you want them to go. SMO strategic, multi-point process to build your successful SMO foundation, boost your SEO, and drive more potential customers to your site.
Here are 5 rules we use to help guide our thinking with conducting an SMO for a client’s website:
- Increase your link ability
- Make tagging and bookmarking easy
- Reward inbound links
- Help your content travel
- Encourage the mashup
There are many other “rules” and techniques that we are starting to uncover as this idea gets more sophisticated.Â In the meantime we are always on the lookout for new ideas in Social Media Optimization to encourage even better thinking.Â Perhaps we may even see the rise of entire groups or agencies devoted to SMO in the future.