Blog https://spaceedgetechnology.com Digital Marketing Service Provider in India | SpaceEdge Technology Mon, 19 Feb 2024 10:53:06 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://i0.wp.com/spaceedgetechnology.com/wp-content/uploads/2014/07/cropped-Logo-SpaceEdge.jpg?fit=32%2C32&ssl=1 Blog https://spaceedgetechnology.com 32 32 140506710 Google Roll Out August Core Update 2023 https://spaceedgetechnology.com/google-roll-out-august-core-update-2023/ Mon, 04 Sep 2023 06:21:56 +0000 https://spaceedgetechnology.com/?p=9384 Google August Core Update 2023 The new Google’s core update of 2023 is now live and it may take up to two weeks to complete. This is the second core update by Google this year. Read more…

The post Google Roll Out August Core Update 2023 first appeared on SpaceEdge Technology.

]]>
Google August Core Update 2023

The new Google’s core update of 2023 is now live and it may take up to two weeks to complete. This is the second core update by Google this year.

Google announced it on X (Twitter) in August 2023 stating that

“Today we released the August 2023 core update. We’ll update our ranking release history page when the rollout is complete”

A core update is a change done by Google to its ranking algorithm that affects several web pages.

The core updates aim to increase search results. These updates will influence the search result ranking to give the best experience to the users, and SEO and marketers have to continue observing the impacts on their websites.

Impact of core updates

After this new update, your site’s ranking in search results can improve, decline, or stay the same.

If your site is declining in performance after a core update, it does not indicate an issue with your site.

Core updates do not target any specific sites or web pages. Their main aim is to improve the overall system to assess quality. It is common for sites to get affected by these core updates.

How often does Google Core update?

While Minor updates can take place every day, core updates take place a few times a year.

For example, there is a 5-month gap between March and August core updates.

Why should we care about these updates?

Google algorithms have a significant impact on a website’s online visibility and ranking.

The time, energy, and resources you spent on optimizing your website for Google’s crawlers could be affected by the rollout of the core update.

While Google’s core algorithm update from August 2023 continues to unfold, SEO experts need to be patient and continue to increase their website’s performance.  The impacts of these updates can be unpredictable, therefore, it has become essential to remain engaged in SEO practice, such as the website’s content quality, page load time, etc.

If your website and SEO methods don’t change to keep up with Google’s ranking factors, your site will perform poorly in SERP.

What to do if your website hit by core updates

Google Core updates rollout is unpredictable, there are not any specific actions to do but you can consider these things to improve your ranking.

Stay calm

Most people start panicking when Google algorithm updates tank their hard-earned site ranking. Sometimes people make a bad decision by overreacting in the situation.

So, stay calm in this situation, and talk to the people who’ve been affected and also those who haven’t. So, you can get ideas on what should you do next.

Identify the content that needs improvement

Content is the main reason for getting affected by core updates. Review your posts and website content. Improve web content make it more user-friendly, and increase its readability.

Also, conduct a full site audit to get an overview of your site. Update your website audit checklist and start working in the right direction.

Competitor analysis

If your landing pages that performed well previously are no longer ranking well, then you should check out the competing pages that are now ranking in those positions.

Keep in mind that Algorithm updates don’t affect the number of people who use Google, so if your site not getting traffic like it once did, that means traffic is going somewhere else.

To conduct a competitor analysis, you can use tools to run an analysis. It will not improve your site ranking directly but will give you a basic idea of where you should focus to get your ranking back.

Update your ON-page SEO:

Optimize your on-page SEO to make your site more accessible to readers and Google’s crawlers.

To achieve this

  • Ensure that all images have a meta title
  • Optimize titles, they should be not too long or too short
  • Resize images to decrease loading time
  • Make sure that heading tags are correctly distributed
  • Use your main keywords in Meta descriptions

Improve Technical SEO

Identify problems like broken links, content duplicity, bad user experience, crawl errors, and poor mobile optimization. A technical SEO enhances a website’s overall performance.

Give priority to users, mobile responsiveness, loading time, and secure browsing.

Secure websites denoted by HTTPS protocol, also give you SEO points. Secure your site with an SSL certificate to build trust among the audience and improve ranking.

Backlinks

Use tools such as Ahrefs, and Moz to conduct a backlink analysis. Remove low-quality or spammy backlinks that could be lowering your site’s ranking. Start building high-quality backlinks that add value to your readers and also increase your website’s traffic.

Focus on E-A-T

No matter how many times Google will update their algorithms if you want to achieve top SERP rank follow E-A-T. It may not improve your ranking directly but it can impact your web content’s rank.

E-A-T full form is Expertise Authoritativeness, Trustworthiness.

In short, E-A-T is a scale that indicates a web page’s high-quality content to make it useful to the users.

Publish new and high-quality content

Once you solve the issues on your site, it’s the right time to create and deploy the new content. Content is king, then creating high-level content to engage with the audience will be beneficial to your site.

High engagement with Low bounce rates indicates to Google that your web content is valuable and relevant to the users.

Google always considers a good user experience a ranking factor, so start publishing new and engaging content.

Be prepared for future updates

Google changes its algorithm from time to time so, you just need to be prepared for the next core update. Not every core update will affect you, but preparing in advance is a smart move to make. You can start it by posting high-quality content and reviewing your site, conducting competitor analysis from time to time.

Stay updated with Google’s core update to be prepared in advance.

The post Google Roll Out August Core Update 2023 first appeared on SpaceEdge Technology.

]]>
9384
Latest Google Algorithm Updates List https://spaceedgetechnology.com/latest-google-algorithm-updates/ Sat, 05 Aug 2023 10:11:36 +0000 https://spaceedgetechnology.com/?p=9160 What are Google Algorithms? In this comprehensive article, we delve into the intricacies of Google Algorithms, shedding light on their importance, functionality, and how they impact search engine rankings. As SEO experts, it’s essential to Read more…

The post Latest Google Algorithm Updates List first appeared on SpaceEdge Technology.

]]>
What are Google Algorithms?

In this comprehensive article, we delve into the intricacies of Google Algorithms, shedding light on their importance, functionality, and how they impact search engine rankings. As SEO experts, it’s essential to understand the inner workings of these algorithms to stay ahead in the ever-evolving digital landscape.

Understanding Google Algorithms

Google Algorithms are complex sets of rules and mathematical calculations that determine the relevance and ranking of websites in search engine results. They aim to provide users with the most accurate and helpful information based on their search queries. Google continuously refines and updates these algorithms to enhance the user experience and combat manipulative practices.

1. Google Panda

Launched in 2011, Google Panda focuses on content quality and penalizes websites with thin, low-quality, or duplicate content. To outrank competitors, we emphasize creating engaging, original, and informative content. It’s crucial to eliminate duplicate content issues, optimize meta tags, and prioritize user experience to appease Panda’s requirements.

2. Google Penguin

The Google Penguin algorithm, first introduced in 2012, tackles link-related spam. It identifies websites with unnatural link profiles, including link buying, link schemes, and excessive link exchanges. To rise above competitors, we focus on building high-quality, relevant, and organic backlinks. Guest posting on authoritative websites and fostering relationships with industry influencers can significantly boost rankings.

3. Google Hummingbird

Hummingbird, introduced in 2013, emphasizes semantic search and the context of search queries. It enables Google to understand the user’s intent and deliver more accurate results. To outrank competitors, we optimize content with long-tail keywords, answer questions directly, and create in-depth articles that address multiple aspects of a topic.

4. Google RankBrain

RankBrain, launched in 2015, is an AI-driven algorithm that interprets previously unfamiliar queries and measures user engagement signals like click-through rates (CTRs). To succeed in outranking competitors, we optimize meta titles and descriptions to improve CTRs, focus on user intent, and ensure our content remains engaging and relevant.

5. Google BERT

Bidirectional Encoder Representations from Transformers (BERT) was introduced in 2019, enabling Google to better understand the context of words in search queries. To surpass competitors, we focus on creating content that answers specific questions, uses natural language, and avoids keyword stuffing.

6. Google E-A-T

Expertise, Authoritativeness, and Trustworthiness (E-A-T) are vital factors in Google’s algorithms, particularly for YMYL (Your Money, Your Life) websites. To outrank competitors, we build authority through high-quality content, author bios, credible external links, and customer reviews.

7. Google Core Updates

Google rolls out periodic core updates that refine its algorithms and impact rankings. To remain competitive, we monitor these updates closely, analyze the changes, and adapt our strategies accordingly. Staying informed about the latest trends and implementing necessary adjustments can give us an edge over competitors.

8. Mobile-First Indexing

Google’s Mobile-First Indexing prioritizes mobile-friendly websites in search results. To dominate rankings, we ensure our website is responsive and optimized for mobile devices. Fast loading speeds, clean design, and intuitive navigation are crucial for success.

9. Page Experience Update

Introduced in 2021, the Page Experience Update focuses on user experience metrics like Core Web Vitals, mobile-friendliness, safe browsing, HTTPS usage, and intrusive interstitials. Optimizing these aspects helps us outrank competitors by providing users with a seamless and pleasant browsing experience.

10. Content Freshness

To maintain a competitive advantage, we regularly update and refresh our content. Search engines prefer up-to-date information, and consistent updates demonstrate authority and relevance in our niche.

Conclusion

In conclusion, understanding Google Algorithms and keeping up with their ever-changing nature is essential for SEO success. By adhering to the guidelines set by these algorithms, we can outrank our competitors and achieve top positions in Google’s search results. It’s crucial to focus on content quality, natural link-building, user intent, and page experience to succeed in the dynamic world of SEO.

The post Latest Google Algorithm Updates List first appeared on SpaceEdge Technology.

]]>
9160
SIM-BASED SMS SERVICE https://spaceedgetechnology.com/sim-based-sms-service/ Tue, 08 Mar 2022 09:20:44 +0000 https://spaceedgetechnology.com/?p=8904 The DLT regulations require the sending of transactional SMS using a registered sender-id and template, but SIM Based SMS Services avoid all of these hassles. Besides, you can use SIM Based SMS Services to reach Read more…

The post SIM-BASED SMS SERVICE first appeared on SpaceEdge Technology.

]]>
The DLT regulations require the sending of transactional SMS using a registered sender-id and template, but SIM Based SMS Services avoid all of these hassles. Besides, you can use SIM Based SMS Services to reach non-DND numbers. The main advantage of using a transactional service is that you can receive and respond to messages in different languages. There are several other benefits of SIM Based SMS Services, and we will discuss them in the following paragraphs.

Business – The SIM Based SMS service can be used by businesses as well as individuals to promote their business. However, it is important to note that this type of service is not DND compatible and does not have a sender id. The SIM-based SMS system displays a 10digit versatile number as the sender id and is free from errors such as encoding. Furthermore, these SMSes are delivered to DND numbers, so they are suitable for organizations and schools.

For businesses – Companies can use SIM Based SMS to reach a wider range of clients. This is especially advantageous for organizations and schools as they can use these SMS to contact clients with charge alerts, urgent off-site meetings, and other important information. Even E-commerce companies can benefit from these services. They can send transactional and promotional SMS, and can even do it for non-DND numbers. The advantages of using SIM Based SMS Services are numerous.

For businesses – The SIM Based SMS service is a viable option for any business. The main disadvantage of this type of service is that it does not have a sender-id. Further, SIM Based SMS does not deliver to DND numbers. Therefore, businesses should carefully consider this feature before implementing a campaign. The advantages of SMS advertising cannot be matched by traditional marketing strategies. The new DLT guidelines require the principal entity to register its identity.

Businesses can also use SIM Based SMS to advertise their products and services. They can send unlimited promotional SMS to a large group of people. A SIM-based service does not have a sender-id, but it has no limit on the number of messages you can send to the same phone. In addition, SMS can be sent to DND numbers and other non-mobile phone users. The new DLT guidelines also require that the primary entity be registered.

Businesses can also utilize SIM Based SMS to communicate with their clients. The main disadvantage of this type of service is that it cannot be sent to DND numbers. Since it does not have a sender-id, SIM Based SMS can be effective for marketing purposes. In addition, it does not require any DLT enlistment and it can be used by E-commerce companies. It is also possible to send promotional SMS to DND numbers.

Businesses can use SIM Based SMS to send promotional SMS. The main benefit of this type of service is that it is not restricted to DND numbers. You can also send text messages to DND numbers without having to register. The new guidelines imposed by the DLT do not require registration. So, it is not a burden for businesses. So, if you are a business owner or a marketing manager, SIM Based SMS services will help you.

Businesses can also make use of SIM Based SMS to send transactional and promotional SMS. These SMS are sent to mobile phones that are registered with the DLT. You can send these SMS to DND numbers as well. In addition to this, they are accessible to mobile phones. In addition to this, the DLT regulations require the principal entity to be registered. Nevertheless, this is not a barrier for SIM Based SMS Services. You can easily set up the service on your own.

Businesses can also benefit from the SIM Based SMS. Unlike traditional SMS, these services are not subject to DND restrictions. These messages can be sent at any time of day, which means you can target different audiences. They are also an excellent way to reach out to a broad audience, so you should look for a service that can meet your needs. It will save you time and money in the long run. You’ll find many companies that offer SIM-Based SMS.

The post SIM-BASED SMS SERVICE first appeared on SpaceEdge Technology.

]]>
8904
Free SMS API For Developers https://spaceedgetechnology.com/free-sms-api-for-developers/ Fri, 29 Mar 2019 11:31:45 +0000 https://spaceedgetechnology.com/?p=8278 An SMS API is well-defined and powerful software interface which offers code to send short messages with an SMS Gateway. The free SMS API gateway lets users send SMS or text messages to groups of Read more…

The post Free SMS API For Developers first appeared on SpaceEdge Technology.

]]>
An SMS API is well-defined and powerful software interface which offers code to send short messages with an SMS Gateway. The free SMS API gateway lets users send SMS or text messages to groups of people. In simple terms, SMS API endows web applications to simply and instantly send and receive text messages or SMS through logic written for standard web frameworks.

SMS API is used to cover the gap between the wider web and telecommunications carrier networks.

SMS API for Developers

Being a developer, you can use the following SMS API’s as these are efficient and offers worthwhile services. In fact, the use of these is simple and straightforward. The following list illustrates the most simple, popular, and free smsapi for developers. The developers can  try these in order to make your SMS or message marketing campaigns effective and worthwhile:

Plivo API

Plivo is an effective SMS API which is considered as global SMS web service API and can be used by all businesses. Moreover, it would help to add conferences, voice calls, and SMS to your app.

M-OTP API

M-OTP API works as an alternative solution for SMS. It is an open API that uses One Time Password.

Telegram API

It is a free texting API that integrates secure messaging into the app of developers. It will be the best choice for developers.

Message Bird SMS Gateway API

This provides the developers with a platform for sending and receiving text messages or SMS from all over the globe. Hence, if you consider promoting your goods and services internationally as well, then this app is worthwhile for you.

Telnyx API

This platform uses a cloud-based platform to offer access to carrier grade voice services to the internet. Again a worthwhile option for the developers.

The post Free SMS API For Developers first appeared on SpaceEdge Technology.

]]>
8278
Bulk sms api for india https://spaceedgetechnology.com/bulk-sms-api-for-india/ Tue, 26 Mar 2019 04:47:16 +0000 https://spaceedgetechnology.com/?p=8275 The HTTP API is an easy and robust SMS API to send SMS messages to a wide number of users. It endows the users to send all types of message types like binary, ordinary text, Read more…

The post Bulk sms api for india first appeared on SpaceEdge Technology.

]]>
The HTTP API is an easy and robust SMS API to send SMS messages to a wide number of users. It endows the users to send all types of message types like binary, ordinary text, and MMS messages.

The users can send Bulk SMS by using bulk SMS API India. Bulk messaging is a process in which you can send large numbers of SMS messages to mobile phone terminals. This service is basically used enterprises, banks, media companies, and consumer brands for sending their services including the introduction of goods and services, let them aware of a particular matter, reminders, etc.

 How can you get SMS API?

With the help of SMS API, the user can do much more than just sending or receiving text messages. With this worthwhile app, the users can manage contacts, retrieve SMS, create or delete contact groups, retrieve message reports, etc. One of the best SMS API is Textlocal’s as it is cost-effective and able to offer instant services.

How does bulk SMS API India work?

This software endows integrating Bulk SMS Gateway into the user’s application program to give better control as well as functionality. By using bulk API SMS, the users can experience full communication with every person that they want to communicate. Moreover, it supports the transfer of a high volume of SMS or text messages as well.

What is a bulk SMS gateway India?

This software is worthwhile as it allows a system to send or receive text messages or SMS transmissions from or to a telecommunications network. With the help of this technology, the users can able to send messages to large people flawlessly as it is one of the fastest and best method of networking.

Hence, to get bulk SMS API India, take the help of reputed provider in India.

The post Bulk sms api for india first appeared on SpaceEdge Technology.

]]>
8275